NBS Bank plc will Tuesday unveil the 2024 Charity Shield package at their headquarters in Blantyre.
This year’s NBS Bank Charity Shield edition will be played on March 30 to mark the start of the new season, slated for April 6.
This will be the third successive year for NBS Bank to bankroll the cup, having gone into partnership with Football Association of Malawi (Fam).
NBS acting Head of Marketing and Customer Experience James Chikaonda said the bank understands the need to impact other people’s lives through the Charity Shield.
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“Together with Fam [Football Association of Malawi], we try to identify a need that we can address. Just like last year, we will donate proceedings of the match to another cause.
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“We, as a Caring Bank, believe that we have a role to play in helping the needy because some of them might be our customers or connected to one of our customers,” Chikaonda said.
Last year, the bank hiked the sponsorship package to K20 million from K15 million in 2022, with the proceeds being channelled towards survivors of Tropical Cyclone Freddy, which hit most districts of the Southern Region.
However, Chikaonda kept a tight lid on the new package.
Fam Communications and Competitions Director Gomezgani Zakazaka hailed NBS Bank for being a reliable partner in running the Charity Shield, saying through the initiative, many Malawians have benefitted in various ways.
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“Fam would like to thank NBS Bank plc most sincerely for supporting the Charity Shield,” Zakazaka said.
Last year, the Charity Shield match between FCB Nyasa Big Bullets and Mighty Mukuru Wanderers raised K20 million at Bingu National Stadium in Lilongwe.
