By Fredrick Watchipa Matondo:
Malawi, a small land-locked country in south-eastern Africa, is grappling with myriad challenges in its banking sector, leaving customers frustrated with poor banking services.
While the country has witnessed impressive economic growth in recent years, with the banking sector expanding, there are critical issues plaguing the industry.
Some of the pressing concerns faced by banking customers in Malawi including sluggish Know Your Customer (KYC) updates, late transaction reversals, and the non-reversal of service charges.
Sluggish KYC updates
KYC procedures are integral for banks to ensure compliance with anti-money laundering and counter-terrorism financing regulations. However, in Malawi, customers frequently face delays and red tape when updating their KYC documents, which can hinder their banking operations. The tedious process tends to stretch over lengthy periods, causing unnecessary distress for customers who rely on efficient and reliable banking services.
The Malawian banking sector needs to streamline its KYC procedures, adopting user-friendly technological solutions to expedite the process. A simplified and automated system would not only enhance customer satisfaction, but also ensure compliance with international banking standards and regulations.
Late transaction reversals
Instances of delayed transaction reversals have become alarmingly common in the Malawian banking sector. Customers regularly encounter frustrating experiences when their money is deducted from their accounts due to failed transactions or errors, yet they encounter significant delays in getting their money back. This, not only affects individuals but businesses as well, impacting their ability to conduct daily operations and meet financial obligations.
It is imperative for banks to prioritise timely transaction reversals. By implementing efficient systems, banks can expedite the reversal process, significantly reducing customer dissatisfaction and financial inconvenience.
Non-reversal of service charges
Malawian banking customers often face difficulties in getting their service charges reversed, even in cases where the banks are responsible for errors or failings. This issue is particularly detrimental to low-income individuals who rely heavily on their limited funds and cannot afford to bear unnecessary charges or fees.
Banks should adopt a customer-centric approach when it comes to handling service charges. By conducting thorough audits and ensuring transparency in their fee structures, banks can alleviate the financial burden on their customers and rebuild trust in the banking sector.
Understaffing
There is an inadequate number of staff employed to manage the workload and meet customer demands. This issue can have several effects, including:
Long waiting times
Insufficient staff means longer queues and waiting times for customers. This can lead to frustration and dissatisfaction among customers.
Reduced efficiency
Understaffing can result in overloaded employees who may struggle to perform their duties effectively. This can lead to mistakes, delays in transactions, and decreased overall productivity.
Increased risk of errors and fraud
Overworked staff members may be more prone to making mistakes or engaging in fraudulent activities, as they may feel overwhelmed and under pressure to meet targets.
Poor customer service
With limited staff available, customer service levels may suffer. Employees may not have enough time to provide personalised assistance or address complex customer inquiries adequately.
To address the issue of understaffing in Malawian banks, the following steps can be taken:
Workforce optimisation
Banks can assess their current staffing levels and workload to identify areas that require additional personnel more especially on tellers in many banks. Hiring more employees can help distribute the workload evenly and improve efficiency.
Training and development
Investing in training programs can enhance the skills and knowledge of existing staff members. This can make them more efficient and capable of handling a higher volume of work.
Improved technology and automation
Banks can leverage technology to automate certain tasks and processes, reducing the burden on staff. This could include self-service options for routine transactions or the use of chatbots for basic customer inquiries.
Flexibility in working hours
Introducing flexible working arrangements, such as shifts or part-time positions, can help cover peak periods of customer demand without adding full-time staff. This approach can provide a better balance between available resources and workload.
Regular staff feedback and communication
Banks should create channels for employees to provide feedback on workload and staffing concerns. Management should listen to the concerns raised and use this feedback to make informed decisions about staffing levels.
By addressing understaffing in Malawian banks, they can improve customer experience, enhance efficiency, and reduce the risk of errors and frau
Conclusion
Malawi’s banking sector is in desperate need of improvement to enhance customer experience and trust. Addressing the issues of sluggish KYC updates, workforce, late transaction reversals, and non-reversal of service charges is crucial to providing better banking services to the people of Malawi.
Reforms in the banking industry should focus on implementing streamlined and automated KYC procedures to eliminate unnecessary delays and ensure compliance with international banking standards. Additionally, efficient reversal processes for failed transactions and errors, combined with transparent and customer-friendly policies regarding service charges, are vital in restoring faith in the banking system.
It is imperative that the Reserve Bank of Malawi as a regulator and banking institutions work hand in hand to address these concerns promptly. By doing so, they can contribute to a more financially inclusive and stable future, where banking services cater to the needs of all Malawians, irrespective of their socio-economic status.
