By Jimmy Chazama and Kenneth Zindondo:
Organisers of Miss Culture Malawi, Lush Africa Foundation, have introduced a district franchise programme aimed at solidifying cultural representation across the country.
In a statement, the organisers say the new system would decentralise the pageant by allowing each district to host its own Miss Culture Malawi competition.
The statement says winners from these contests would advance to the national finals, where they will showcase the identity, traditions, and heritage of their respective districts.
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“The programme is designed to preserve culture, empower young women, and support community development,” reads the statement. It further says that the initiative also aligns with the United Nations Sustainable Development Goals by encouraging contestants to identify community challenges and develop impact driven projects in areas such as education, health, environmental sustainability and social inclusion.
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Lush Africa Foundation Chief Executive Officer Lorraine Kljajic described the programme as an important milestone in expanding cultural representation.
“Malawi is a nation blessed with diverse cultural traditions and heritage. By introducing district franchises, we are ensuring that every community has the opportunity to showcase its identity while empowering young women to become leaders, cultural ambassadors and drivers of positive change,” Kljajic said.
She said that the initiative goes beyond pageantry, positioning Miss Culture Malawi as a platform for cultural diplomacy, youth leadership, and sustainable development advocacy.
Applications have since opened for individuals interested in becoming Miss Culture Malawi District Franchise Organisers. Mayamiko Chiwaula is the current Miss Culture Malawi. Established in 2021, Miss Culture Malawi is a national cultural empowerment platform dedicated to promoting the country’s heritage while empowering young women to become ambassadors for culture, leadership, tourism and sustainable development.
