Football Association of Malawi (Fam) has disclosed that Mpira TV has generated K105.5 million subscription revenue in the first half of the 2024 season.
This represents a 258 percent increase in the gross revenue generated during the corresponding period last year which had K29.4 million.
Fam publicised the figures in a statement released yesterday.
The subscription base across the three host broadcasters of Zuku, Azam and StarSat has also increased by 279 percent from 14,060 to 53,345 during the same period.
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From the K49.3 million net, compared to K13.3 million in 2023, the 16 TNM Super League teams got an 80 percent share of K39.5 million against K10.7 million last year, representing a 272 percent increase.
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Each team has received K2.4 million against last year’s K831,000.
Fam and Super League of Malawi (Sulom) shared the remaining 20 percent net revenue of K9.8 million, up from K2.6 million in 2023.
Total direct expenses amounted to K56.2 million against K16.1 million in 2023, with K4.1 being administration, K12.3 million for the host producer and the rest to the three host broadcasters.
Fam Broadcasting and Marketing Manager Tulipo Mwenelupembe said they are happy with the growth considering that the season only started in April.
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“This revenue is directly from subscribers across the three broadcasters. It should be noted that our season starts in April and most payments were made between April and June. So, in principle, this is revenue for three months.
“We are impressed with the tremendous growth of the subscriber base as well as the gross and net revenue for Mpira TV. Media rights is one of the key drivers of revenue in football and, as Fam and Sulom, we are happy that the product has been producing yearly growth and we are looking forward to the second half of the year,” Mwenelupembe said.
He said Fam expects revenue to grow with three elite competitions in the second half of the year as the first half only concentrated on the Super League and Charity Shield.
“We expect to make more revenue in the last six months of the season because of FDH Bank Cup, Airtel Top 8 and Castel Cup. During these competitions, we leverage on Fam sponsor broadcast packages, digital media rights, permitter advertising boards and free-to–air revenue.
“Looking ahead, the remaining months are key for us to increase revenue by intensifying marketing efforts and involving clubs in promoting the product. We are very optimistic that the next half of the year is going to be a success and that teams are going to receive more money compared to last year,” Mwenelupembe said.
