One of the country’s tobacco buyers, JTI Leaf Malawi, has relaunched a promotion dubbed ‘Mlimi Wozitsata Ayiphule’, where its contracted tobacco growers are expected to be awarded different prizes.
The farmers will earn the awards for delivering quality tobacco and quantities which they agreed with the company in their contract.
The launch of the promotion is coming months after JTI implemented a similar promotion last season.
Speaking to journalists after the relaunching of the promotion in Kasungu, JTI Leaf Malawi Corporate Affairs and Communications Director Limbani Kakhome said, through the promotion, growers who deliver quality leaf and the agreed quantities shall receive a reward which acts as an incentive.
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According to Kakhome, there are 600 bags of fertiliser and three motorcycles which are up for grabs for tobacco growers who will do well in the promotion, which is expected to run from the day the current tobacco market was opened until its closure.
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“All JTI growers are eligible and stand a chance to win various prizes including one of three motorcycles, fully registered, 300 bags of NPK fertiliser, 300 bags of Urea fertiliser and numerous consolation prizes. Winners will have their prizes delivered at their respective homes,” Kakhome said.
One of the JTI’s tobacco growers, Michael Mbidzi, hailed the company for bringing such promotions which, he said, are a motivation to the farmers.
“Firstly, these are items that farmers need but most of us cannot afford, so using such packages to reward farmers is a great thing that I would like to commend JTI for. As growers, we pledge to continue delivering quality leaf,” Mbidzi said.
The promotion started on April 15, the day the tobacco market opened, and will run until the market closes.
