By Benjamin Maona, contributor:
Four lucky customers are expected to walk home with K1.5 million and 10 others K300,000 each following the closure of National Bank of Malawi (NBM) ‘Popanda Chifukwa’ Promotion on Thursday, April 18 2024.
The promotion was launched in December last year and was aimed at promoting the use of NBM’s digital platforms such as Mo626 Pay (MoPay), and POS machines to pay for goods and services.
The bank is set to hold the grand draw of the promotion early next month.
NBM Marketing and Corporate Affairs Manager Akossa Hiwa said the promotion not only helped the bank create traction on MoPay and POS usage, but provided a platform for continued direct engagement with audiences in Malawi’s four regions.
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“The NBM team engaged with both customers and merchants during activations in Blantyre, Lilongwe, Mzuzu, Mangochi and Zomba, resulting in the provision of valuable feedback, increased uptake in both merchants and customers and, most importantly, an opportunity to form personal bonds with our targeted stakeholders,” Hiwa said.
One of the lucky customers, who won K150,000 in the February monthly draw, Rennery Dzama commended NBM for the promotion.
“Since Covid, I use my card or transact using NBM’s digital platforms. To me, it is normal using the platforms, until one Friday I got an alert of the cashback of K150,000. It felt so good as it was a real surprise. I instantly went to town to shop for goods,” Dzama said.
