Grand Palace Hotel in Mzuzu Tuesday underlined its commitment to supporting the creative sector in the country when it pumped K5 million into hip-hop artist Gwamba’s show.
The concert, dubbed Gwamba Unlimited, will be held at Mzuzu Stadium on Saturday.
The development comes barely a month after TNM also supported the rapper with K5 million.
Grand Palace Marketing Manager Gregory Maulana said they regard Gwamba as their brand ambassador, hence the gesture.
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“This is not our first time to support him and this will be a journey. We know that, everywhere he goes, he has a lot of followers who need a lot of services such as accommodation. So, we know that his coming in the city will also give us business,” Maulana said.
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Gwamba, real name Duncan Zgambo, hailed Grand Palace for the K5 million.
“It is an honour and I am so humbled, I am so happy. It is not so many times in Malawi businesses that support art or entertainment.
“This is not the first time Grand Palace has come in for me. Two years ago, we had a similar event here. The K5 million will go a long way in offering support as such big shows demand a lot of money,” Gwamba said.
He called on companies and organisations to take an interest in supporting the creative sector.
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Gwamba has since said that he will give a chance to 30 budding artists to perform at the concert.
“Often times, up-and- coming artists are not given a chance to share the stage with top artists and focus is only on established artists,” the artist said.
This will not be the first time for Gwamba to hold a concert in the Green City, as the previous one was held in 2021.