By Benjamin Maona, contributor:
Malawi Stock Exchange-listed National Bank of Malawi (NBM) plc has reaffirmed its commitment to contributing towards the national financial inclusion agenda.
The bank has since launched a new social media campaign called ‘Two Truths and One Myth’ aimed at educating the youth on finance.
The campaign comes a few days after the bank wound up its Independence Trivia through the same channel.
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NBM Marketing and Corporate Affairs Manager Akossa Hiwa said the ‘Two Truths and One Myth’ campaign is designed to spark curiosity and promote meaningful discussions among the bank’s online community.
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“The primary objective of this campaign is to educate and inform the youth about financial inclusion while debunking common misconceptions around the topic.
“By utilising an interactive and thought-provoking format, we aim to increase engagement and drive traffic to National Bank of Malawi’s Facebook page. By implementing this campaign, we can foster a deeper understanding of financial inclusion among the youth of Malawi,” Hiwa said
She said the campaign will run throughout the month of August as NBM is focusing on the Youth through the #YazaNgini initiative.
Through the campaign, the bank posts three statements on financial inclusion, where followers need to differentiate the truth from myths.
