Malawian-owned Yabwanya Sportswear firm announced its arrival on the country’s domestic sports scene during a colourful launching ceremony in Lilongwe on Friday.
The firm, owned by Canada-based Malawian football administrator Willy Yabwanya Phiri, marked its launch by signing a kit sponsorship deal with Malawi Police Service (MPS)-owned Blue Eagles FC in Area 30.
In his speech, Phiri said the deal would see his firm supplying jerseys and training kits to Eagles.
“The designs and quality of our jerseys reflect Africanness and, more importantly, Malawianness. We, as a new kid on the block, will strive to ensure that teams in Malawi and the entire continent are supplied with high quality but affordable playing, training and travel gear,” Phiri said.
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MPS Commissioner Responsible for Research, Planning and Reforms, Dennis Chipao, said the signing of the agreement was the beginning of the Lilongwe-based team’s commercialisation drive.
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“This partnership will facilitate availability of jerseys to all fans in Malawi. To the business community, here is an opportunity to align your brand with a team that embodies discipline. Let us be the 12th player in a team that needs to dominate this season.
“Let this partnership be the beginning of a strategic collaboration that will elevate Malawi football to greater heights,” Chipao said.
Eagles Chief Administrative Officer Muhamad Ali said they were proud to be associated with the Malawian-owned brand.
“We, as an ambitious club, aspire to be the best and it is in that spirit that we entered into this partnership with Yabwanya Sportswear, an up-and-coming sportswear firm. We believe it is an investment that is going to take Blue Eagles back to the top,” Muhammad said
